viernes, 8 de marzo de 2013

Axe Arcade Advertisement







http://files.coloribus.com/files/adsarchive/part_991/9913505/file/axe-effect-axe-arcade-small-89467.jpg                         
Page 157 Course companion

 · The objective of this advertisement is to make people know that with axe they will be attractive to women.

· This ad was created by a group of publicist, where we can make a difference between the creatives and the ones that take care of the marketing.

· I think it is, because the ad has a clear tarjet group, which doesn't recieve much of this type of information. The ad creates a comic atmosphere, as their technique.

· Love.

· The ad shows women as a very superfiial thing.

· The main objective of this ad is to be part of a campaign that should always include in their others ads, or any publicitary element they use, a lonely man that use his free time in something unuseful.

2013 Course Summary

1st Semester: Language and literature in mass communication. 
2nd Semester: Literature: Critical Study:
                                                       -Jame Eyre 
                                                       -Collection of Poems (Tennyson)

martes, 30 de octubre de 2012

Forgotten Times


It is a big house with two floors where Leon Koves used to live. The owner of one of the biggest tailoring in Eger, a city near Budapest. He is a happily married man to Lucia, a young pretty lady with brown eyes, mid/fair skin tone and a long brown hair. In the first floor were the living room, the kitchen and the hall, where men talk politics and economy. Above were 3 bedrooms.

‘Are you ready yet? The guests are about to arrive’. Said Lucia to her husband, who was in the bathroom.

‘I just can’t find the correct tie for the suit, have you seen it? The red one I wore the other day.’

‘But sweetheart, you use that one too much. It was so dirty, that I had to wash it.’

‘Ah! What a bad luck… Okay don’t worry, I’m gonna use another one’.

Their bedroom was spacious, with a big window in one wall, some flowers and candles in littles table around, and a big bed.
Ding dong, bell rang.

 ‘Leon, the guests are here, hurry up!’

‘I’m on my way’. Said Leon coming down the stairs. First checking if everything is tidy, then ready to open the door.

‘Welcome, Antoniet and Bill. It’s a pleasure to have you here’. Says Leon while he leads them to the dining hall.

‘The pleasure is our Leon, thank you for the invitation to your nice house.’ Replies Bill. ‘Hello Lucia. Wow, I see that your baby is growing!’

‘Thank you Bill, it already has one month and a half. Time flies really fast.’

‘Lucia!’ Shouts very excited Antoniet, or maybe the echo of the vast house made it sound louder. 

‘Your belly has grown, have you planned any name for your baby yet?

‘Yes!’ Answers Lucia, eager to talk about it.

‘We will go get the wine.’ Says Leon inviting Bill and segregating the two couples.

‘I really like Jensi and Areska, Georg is pretty too.’ Answers Lucia to Antoniet. But in the kitchen Bill and Leon are talking about the future.

‘How is the cloth bussiness going?’

‘Better than ever, I haven’t stop expanding and recieveng positive numbers since six months ago.’

‘That great man, and what will you do once this city gets just too small for you.’ Says Bill while he uncorcks the wine.

‘Well Billy, that is an issue that really scares me. But thinking seriously, I think that I would have to move to the capital city.’ Says Leon a little nervous, not a usual thing on him.

Ding Dong, the bell rang again

‘Those should be the Joels!’ Shouts Lucia. Leon goes with Lucia to receive them at the door.
‘Good Evening Martin and Mariska, how you doin?’ Says warmly Leon

‘Hello Lucia and Leon, we are very glad to be here’ Answers Martin, giving them a small box.

‘Oh! Thank you for this present. Come on in, it is cold outside.’ Says Lucia inviting them to come in.

‘Open it Lucy, I can’t wait to see what is’

Lucia opens the ornate box and gets a menorah out of it. At the same time Bill and Antoniet enter the hall.

‘Hello Martin and Mariska.’ They greet kindly, and when Bill sees the menorah, he asks:
‘I’ve never understood what are those for.’

‘It’s very simple Billy.’ Answers him Martin’ At Christmas Eve, Jews place the Menorah, seven days before the twenty-five. Every day you turn on one candle. And today, twenty-three, we will turn on five candles.’

‘Oh, that’s nice’

‘Now that we are all here, lets go to eat.’ Says Leon.

They all go to the dining room and start talking. The women talk about their families, husbands and houses; and the men talk about politics and economy.

‘United States is worse than ever, I wonder if they are ever going to recover.’ Says Martin, who seems to be eating gladly the chicken.

‘I would never go with my tailoring to that country; I don’t like the people there. Its full of Puritans.’ Says Leon.

‘Yes it is.’ Confirms Martin.

Bill prefers to stay out of the conversation. And he changes the subject ‘You know something that is really worrying me?’

‘What is it Billy?’ Curiosly ask Martin.

‘It is the new politcal party raising up in Germany right now.’

‘The Nazis?’ Asks Leon

‘Yes Sr. Have you been aware of their ideology and their propaganda? Their idea is to get rid of the people they consider unuseful, like ills and mads.’

‘I didn’t know that. But I don’t think they are a problem. No one would support those proyects.’ Says Leon

‘Yes, I wouldn’t consider it dangerous at all.’ Replies Martin.

‘I can’t believe it, look how late it is. Time just flew by, its already eleven pm.’ Says Leon standing up.

‘Its true Leon, my daughter is waiting for us, I’ll have to go right now. Antoniet lets go. Thank you for everything Leon.’ Says Bill.

‘Goodbye Bill I hope you have enjoyed the evening.’ Says Leon.

‘Goodbye Leon, we had a wonderful time. Enjoy the menorah.’ Says Martin.

‘Goodbye Martin, see you tomorrow.’


Rationale

I chose to write a new beginning to Fatelessness. My idea is to show how jews lived in harmony with different religions and mostly with their neighbors. Something that is very hard to imagine now a days. The story is based on Leon Koves, the father of Georg, and it takes places before Georg was born. I wanted the characters to talk a lot and the narrator to talk just phew indications to lead the characters, so I chose a witness narrator that says what he sees in present tense.


The audience of this text is most likley to be the new generation of Jews. They just listen about the holocaust, and sometimes forget how it was before. My purpose is to show a happy world for them, so they have hope for the future.
As I wanted peace to reign, the language that I chose was informal, because characters have the enough confidence with eachother to talk how ever they feel comfortable.

The connection between the course and the story is in the chapter “Text and Context”. For people that don’t know well what happened in the IIWW, a good way to contextualize is by telling how it was before.
Finally, the title “Forgotten Times” is because, under my point of view, when Nazis attacked the Jews, every one by decades has judged them, until today. And I think that no one can imagine how it would be if everyone treat normal Jews. But the setting of my story shows that unimaginable world.

3 Quotes

"I could see straight away that he had nothing against us - nor indeed he could have, naturally." (Page 41)

In this quote, Georg says his opinion about the policeman intention. For him, the officer was just doing his job and didn't have any evil intention.

"We gathered around him exuberantly, giggling, as if he were a teacher on some school excursion, with him in the middle of the group, pensively stroking his chin"(Page 44)

Georg, eventhough he is living a very though moment in his life, just try to have fun. Because he is young, he has hope, and lot of enerrgy.

"They led us on into a maze of gray buildings, before we suddenly debouched onto a huge open space strewn with a white gravel" (Page 56)

In this quoute, Georg express how scared he is inside, by telling us the description of an unknown place for him. It is the first time he is in this situation.

Chapter II

In this chapter there are lot of changes. Georg start developing a relationship with Annemarie. His father went to a labor camp to support his family. And finally Georg discuss with Annemarie's sister about the human and races.
The setting is in the George's neighborhood, Budapest, Hungary

Vocabulary Makes the Mood

Tone: Is the attitude that the author wants to create in a specific moment. If there is any tense moment in the text, then the author uses the words that generate it.

Mood: This one refers to the atmosphere that the setting and moment in the text is having. It goes even beyond the atmosphere, it is the vibrations and essence a situation has. The mood could be sad, angry, happy, etc.

Literary Terms



1. Allegory: story or poem in which the characters, setting, and events stand for other people or events or for abstract ideas or qualities. Can be read for a literal meaning and on a second, symbolic meaning.


2. Alliteration: repetition of the same sound in a sequence of words, usually at the beginning of a word.

3. Allusion: a brief reference to a person,place, thing, event, or idea in history or literature
Wondering if a woman was beautiful enough to “launch a thousand ships” would be an allusion to Helen of Troy in the Odyssey. Also, “Old Scratch” in American literature refers to the Devil.

4. Climax: The point in the plot that creates the greatest intensity, suspense, or interest. After this point, nothing can remain the same; greatest turning point in the story.
The climax in THE SCARLET LETTER is when Dimmesdale finally confesses his sins to the crowd

5. Connotation: Associations and implications that go beyond the written word
“Eagle” connotes liberty and freedom that have little to do with the word’s literal meaning of describing a bird. In PUDD’NHEAD WILSON, David Wilson is called a “pudd’nhead to connote his foolishness..

6. Denotation: dictionary definition of a word
“buying a ranch” denotes purchasing land on which to raise crops and livestock

7. Flashback: scene that interrupts the normal chronological flow of events in a story to depict something that happened at an earlier time
When Hester remembers her early life with her family and her honeymoon with Chillingworth, it is a flashback.

8. Foreshadowing: use of hints and clues to suggest what will happen later in the story, often used to build suspense or tension in a story
Pudd’nhead’s repeated fingerprinting of Tom and Chambers foreshadows its later importance in the book.

9. Gothic: use of primitive, medieval, or mysterious elements in literature. Gothic writing often features dark and gloomy places and horrifying, supernatural events
Edgar Allan Poe’s “Fall of the House of Usher” is a gothic story featuring a large, dark, gothic mansion.

10. Hero: a character whose actions are inspiring or noble. Tragic heroes are noble and inspiring but have a fault or make a mistake which leads to their downfall.
Some critics claim that Dimmesdale in TSL is a tragic hero who falls is society due to poor decisions.

11. Hyperbole: boldy exaggerated statement that adds emphasis without intending to be literally true.

12. Lyric poem: a melodic poem which describe an object or emotion.
“Heart, we will forget him” describes a woman trying to recover from heartbreak

13. Metaphor: a lterary device in which a direct comparison is made between two things essentially unlike

14. Narrative poem: a narrative poem tells a story in verse.

15. Onomatopoeia: use of words that imitate sounds.

16. Personification: a literary device in which human attributes are given to a non-human such as an animal, object, or concept

17. Plot: sequence of events in a story, usually involves characters and a conflict.

18. Point of view: the perspective or vantage point from which a story or poem is told. Three common points of view include: first-person, omniscient, and third person limited.

19. Setting: the time and place of the story or poem’s action, it helps to create the mood of the story

20. Simile: a literary device in which a direct comparison is made between two things essentially unlike using the words “like” or “as.”

21. Soliloquy: A long speech made by a character who is onstage alone and who reveals his/her private thoughts and feelings to the audience.
Romeo, as he is about to kill himself in ROMEO AND JULIET speaks to the audience.

22. Stanza: a group of lines in a poem that are considered to be a unit. They function like paragraphs do in prose writing.
The whiskey on your breath
Could make a small boy dizzy;
But I hung on like death:
Such waltzing was not easy


23. Symbol: something that means more than what it is; an object, person, situation, or action that in addition to its literal meaning suggests other meanings as well.
The Liberty Bell is not only a bell but a symbol of freedom in the United States. Hester’s scarlet letter symbolized her sin of adultery.

24. Theme: an insight about human life that is revealed in a literary work
One of the themes if PUDD’NHEAD WILSON is that everyone suffers in some way in a society that condones slavery.

25. Thesis: the organizing thought of an entire essay or piece of writing and which contains a subject and an opinion
“Of the three scaffold scenes in TSL, the third one best encapsulates the theme that self-punishment is the harshest outcome of sin.”

26. Tone: the writer’s attitude toward the story, poem, characters, or audience. A writer’s tone may be formal or informal, friendly or anxious, personal, or arrogant, for example
“Hooray! I’m going to get married today!” (ecstatic tone)

27. Understatement/litote: literary device that says less than intended. Oppositive of hyperbole. Usually has an ironic effect, and sometimes may be used for comic purposes.