Axe Arcade Advertisement

                         

Page 157 Course companion

 · The objective of this advertisement is to make people know that with axe they will be attractive to women.

· This ad was created by a group of publicist, where we can make a difference between the creatives and the ones that take care of the marketing.

· I think it is, because the ad has a clear tarjet group, which doesn't recieve much of this type of information. The ad creates a comic atmosphere, as their technique.

· Love.

· The ad shows women as a very superfiial thing.

· The main objective of this ad is to be part of a campaign that should always include in their others ads, or any publicitary element they use, a lonely man that use his free time in something unuseful.