Rationale

I chose to make an interview to a musician that writes jingles, a person who knows how to send a corporation's message through the lyrics of a song. This character is called Sam Wilkinson and he is in the fiction TV show that I made up called "In The Culture Studio" where different types of artist show up to talk about their work and to keep people informed about the news in the art's world. The presenter asked to the musician about how he could make some songs fit into a movie or into a TV advertisement "Presenter: -Very interesting. Tell me, how is it different to compose music for jingles than for rock stars?". Sam Wilkinson referred to the types of media, language and music that he could use to reach young and adults. I chose this format because the focus of the conversation can be easily lead by the interviewer avoiding getting to far from the topic. I wrote also about the corporations and how they try to get a particular image so the audience can get the essence of them and the publicity then is more effective. " The most important thing is to know what is the image that the company wants to project to the people. For example coca-cola relate their product with happiness."