viernes, 21 de junio de 2013

Idea Planner for Written Task 1 on Language and Mass Communication


Idea One:
Text type: A screen play for a documentary
Topic: How Walt Disney used the media to reach children all around the world
Audience: People interested in history.

Why this text type is appropriate to topic: Because the topic is based in facts, not opinions, and documentaries are used to tell people about historical events, and therefore I expected to be absent of bias.

Idea Two:
Text type: Interview
Topic: A musician talks about his laboral experience as a jingles writer, and how he usde this medium to spread messages sent by corporations

Audience: People interested in music

Why this text type is appropriate to topic: Because it can easily lead the center of the conversation, avoiding going to the branches of the conversation.

Idea Three:
Text type: A letter to the editor
Topic: The reflection of a reader about a new that was proved it was fake. This new lied about it content in for of a native tribe.

Audience: People who read the fake new. Interested in the subject.


Why this text type is appropriate to topic: Because it allows the writer to express a strong critic with free expose of arguments.


domingo, 16 de junio de 2013

"Why Antigua and Barbuda?" Analysis



This extract is a persuasive article that by the use of personal opinions and selective information wants the reader to travel to Antigua and Barbuda. It uses formal language. “Why Antigua and Barbuda?” the title tell us that the text will be arguing for the country, “the beaches are beautiful” is the way the writer describes one of the many places, subjective? The article is located in the webpage “wheretostay.com”, so this is probably just one of many countries/cities discribed in the page. The author is not mention in the extract, it could be the webpage's administrator, a user loyal to the site, or someone from the government of Antigua and Barbuda promoting the country. This overview is very bias and it only shows the good and expensive places of the country, by doing this the audience reached is wealthy people and families, and it makes sense, this people will spend more money, that is what the country needs.
The hole text is in english, without any link to a spanish version, reducing the audience only to certain type of cultures/countries such as, England, Canada, USA, New Zealand, Australia, english speakers. From the very beginning untill the end the author mentions the luxury and glamorous places to stay and visit, "Luxury hotels", "The largest and most developed tourist destination" the text always refers to the best of everything, "better-known hotels", "best-known resort", with this kind of references is impossible to a medium class family make any kind of planification, the ones that are meant to read this are rich and wealthy families. The activities that the author offer are very particular, things such museums and historical places, "The museum of Antigua & Barbuda", "historical site called Nelson's Dockyard"; very attractive activities for a senior or a bookish. There are also natural landscapes and just one place to dance, the favourite activity for teenagers, "rugged mountain peaks ideal for island overviews", "the site offers panoramic views", "the atmosphere is pure fun and local bands play infectious dance music"; the author focuses much more in fathers, by offering relaxing and comfortable activities, probably because they are the ones that choose where the family goes on vacation. There are some elements to consider at the time of knowing the tarjet audience, "lack of presence of a U.S. -based chain.", "British Empire is still evident in both the formal demeanor of the local population"; the lack of U.S. based chain hardly be used as an argument to convince someone to visit Antigua and Barbuda, but it is more likely that some group of people won't visit the country because of this, americans nationalists; the mention of the British Empire and the discipline of the inhabitants is something that an englishman would love, these implicit messages are some of the techniques used by the author.

The description of Barbuda begins in the fifth paragraph. This one differs markedly with Antigua's description, "is wild, woolly and barely inhabited", "one tiny cement block structure"; this types of adjetives shape our perception, words like tiny, woolly, or cement block structure, aren't glamorous nor luxury at all, a repulsive feeling is what they make the reader feel. Is difficult to find a reason for this ugly description of Barbuda, the writer could be trying to offer all types of atmosphere and activities to the audience, or, as I said in the begining, the author could be a user trying to show the good and bad things of the country. The first nice place to visit, according to the text, are the isolated beaches, "beautiful stretches of uninhabited beach", maybe the view is beautiful, but its not part of human nature being alone, so just a minory would like to visit Barbuda.

As we saw in the analysis, the effect that the author want to cause on the reader is the need to travel to Antigua and Barbuda, this is seen in the variety of activities and atmospheres offered, but the text isn't objective at all, the author says many personal opinions and he mentions only the best places to stay. With formal language the writer mentions relaxing and historical places to visit, thus defining the public.

viernes, 7 de junio de 2013

The Power of Media


1. What is Harold Laswell’s Chain of Communication’s Model?

2. What does the theorist Marshall McLuhan’s mean by stating that “the Medium is the Message”?
It doesn't matter what they say, but to who and how.
3. Refer to Jurgen Habermas’ “Public Sphere as a Platform for Advertising”

4. What is the connection between Self-Presentation & the Celebrity Image?

viernes, 17 de mayo de 2013

Outline: "Why Antigua and Barbuda?"

• Persuasive article that wants to convince people to travel to Antigua and Barbuda.
• The extract is located in a webpage called "wheretostay.com", which implies that this article is just one of many
• The author doesn't mention any specific brand of hotels or airlines, so we can deduce that the author could be a random user loyal to the webpage, or someone from the government of Antigua and Barbuda, interested in promoting the country.
• The text mention a variety of things to do, from comfy hideaways, for seniors; to "pure fun atmosphere", for youngsters. The fact that the language is in english let besides all the cultures and countries that speak another language, letting inside countries such as England, Canada, USA, New Zealand, etc.

domingo, 21 de abril de 2013

Definitions Provided By The Internet

Anti-Ads: Advertising has long attempted to persuade us to turn to industrially produced answers to problems produced by industrial society. Can the real dissatisfactions felt by people in our society be fixed by more mass production and mass consumption? This basic contradiction –the patently false promises we are repeatly subjected to--opens ads up to criticism and mockery -how long can we be fed the same fantasies and experience the same disappointments? To combat this advertising fatigue, advertisers have increasingly tried to beat consumers to the punch by making their ads ironic and self-critical. http://www.sfu.ca/cmns/223d1/anti-ads_(12).htm

Philantropic Ads: altruistic concern for human welfare and advancement, usuallymanifested by donations of money, property, or work to needypersons, by endowment of institutions of learning and hospitals,and by generosity to other socially useful purposes. http://dictionary.reference.com/browse/philanthropy

Culture Jamming: Culture jamming (name coined in 1984) is a tactic used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It purports to "expose the methods of domination" of mass society to foster progressive change. http://en.wikipedia.org/wiki/Culture_jamming

Parody and pastiche: Both of these forms involve the playful imitation of existing writings. Often parody is seen as more aggressively satirical, and pastiche as a literary exercise. Genette proposes a clearer distinction, using parody to refer to texts in which an existing text is in some way rewritten or adapted for comic purposes, and pastiche for an imitation of an individual or generic style. http://www.answers.com/topic/parody-and-pastiche

The Rule of Three

Veni, vidi, vici. (I came, I saw, I conquered.)

Julius Caesar In this case Julius used the rule of three to inspire and work as an example for the romans



Government of the people. . .by the people. . .for the 
people. . . shall not perish from the earth.
Abraham Lincoln By saying this Abraham wanted to convince the people that his posture was the right one,


 I see one-third of a nation ill-housed, ill-clad, ill-nourished.
 Franklin Delano Roosevelt Franklin goberment was during the huge crisis america suffered

Product Recall

The ad has an ironic tone that can be identified in it's words. The images and the letter type complement the message showing a contrast between the irony and the serious format. The words used are very precise. The style of the words are similar as the ones an adult would use, After it is said the date of 2008 the word volkswagen keeps on repeating.