domingo, 21 de abril de 2013

Definitions Provided By The Internet

Anti-Ads: Advertising has long attempted to persuade us to turn to industrially produced answers to problems produced by industrial society. Can the real dissatisfactions felt by people in our society be fixed by more mass production and mass consumption? This basic contradiction –the patently false promises we are repeatly subjected to--opens ads up to criticism and mockery -how long can we be fed the same fantasies and experience the same disappointments? To combat this advertising fatigue, advertisers have increasingly tried to beat consumers to the punch by making their ads ironic and self-critical. http://www.sfu.ca/cmns/223d1/anti-ads_(12).htm

Philantropic Ads: altruistic concern for human welfare and advancement, usuallymanifested by donations of money, property, or work to needypersons, by endowment of institutions of learning and hospitals,and by generosity to other socially useful purposes. http://dictionary.reference.com/browse/philanthropy

Culture Jamming: Culture jamming (name coined in 1984) is a tactic used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It purports to "expose the methods of domination" of mass society to foster progressive change. http://en.wikipedia.org/wiki/Culture_jamming

Parody and pastiche: Both of these forms involve the playful imitation of existing writings. Often parody is seen as more aggressively satirical, and pastiche as a literary exercise. Genette proposes a clearer distinction, using parody to refer to texts in which an existing text is in some way rewritten or adapted for comic purposes, and pastiche for an imitation of an individual or generic style. http://www.answers.com/topic/parody-and-pastiche

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