Definitions Provided By The Internet

Anti-Ads: Advertising has long attempted to persuade us to turn to industrially produced answers to problems produced by industrial society. Can the real dissatisfactions felt by people in our society be fixed by more mass production and mass consumption? This basic contradiction –the patently false promises we are repeatly subjected to--opens ads up to criticism and mockery -how long can we be fed the same fantasies and experience the same disappointments? To combat this advertising fatigue, advertisers have increasingly tried to beat consumers to the punch by making their ads ironic and self-critical. http://www.sfu.ca/cmns/223d1/anti-ads_(12).htm

Philantropic Ads: altruistic concern for human welfare and advancement, usuallymanifested by donations of money, property, or work to needypersons, by endowment of institutions of learning and hospitals,and by generosity to other socially useful purposes. http://dictionary.reference.com/browse/philanthropy

Culture Jamming: Culture jamming (name coined in 1984) is a tactic used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It purports to "expose the methods of domination" of mass society to foster progressive change. http://en.wikipedia.org/wiki/Culture_jamming

Parody and pastiche: Both of these forms involve the playful imitation of existing writings. Often parody is seen as more aggressively satirical, and pastiche as a literary exercise. Genette proposes a clearer distinction, using parody to refer to texts in which an existing text is in some way rewritten or adapted for comic purposes, and pastiche for an imitation of an individual or generic style. http://www.answers.com/topic/parody-and-pastiche

The Rule of Three

Veni, vidi, vici. (I came, I saw, I conquered.)

Julius Caesar In this case Julius used the rule of three to inspire and work as an example for the romans

Government of the people. . .by the people. . .for the 

people. . . shall not perish from the earth.

Abraham Lincoln By saying this Abraham wanted to convince the people that his posture was the right one,

 I see one-third of a nation ill-housed, ill-clad, ill-nourished.

 Franklin Delano Roosevelt Franklin goberment was during the huge crisis america suffered

Product Recall

The ad has an ironic tone that can be identified in it's words. The images and the letter type complement the message showing a contrast between the irony and the serious format. The words used are very precise. The style of the words are similar as the ones an adult would use, After it is said the date of 2008 the word volkswagen keeps on repeating.

Activity: Standard desirable attributes P. 167

In a Television News Report the jargon would be formal english language, no dialects, no irony, there would be a partial point of view, shown by the periodistas.

A Television Opinion Piece could be very varied according to the tarjet audience they are toalking to, but they could use formal or informal language, with jargons or without, lot of dialogue and lot of personal points of view.

A newspaper editorial uses the sport respective jargon, it could opinions and irony.

In a political columnist's blog the main topic is the opinion of the peoples, it uses the jargon that politics has.

A celebrity profile in a magazine is informal, uses irony and dialects, has lot of personal touches.

A sports broadcast is informal, uses the sport jargon, has opinion.

A political speech uses formal language, has personal opinions, has formal pronunciation and no irony.

An advertisment varies according to the product, but it could have formal or informal language, jargon, irony, and opinions

Register and Style

This is not what we mean for register

• Register You adapt your language to specific contexts or audiences.
• Style The way in which you use the language.
• Register & Style Refer to choice of vocabulary, idioms, syntax, Certain grammatical structures.
• Spoken vs. written English Spoken English tends to be more informal, more personal, less concise and less organised. Written English, in contrast, tends to be more formal, more impersonal, and more precise and economical in the use of words.
• Spoken vs. written English
• Levels Roughly: formal – informal – vulgar OALD: figurative, formal, humorous, informal, ironic, literary, offensive, slang, taboo, technical, dialect, old-fashioned, old use, saying
•  Formal English Written language, serious matters Impersonal (passive) Precise Longer, carefully structured sentences No contractions ( do not instead of don't ) more specialized and complex vocabulary than everyday speech Words more often of Latin / French origin
• Informal English Spoken Simple grammar and vocabulary Vocabulary often from Germanic roots Shorter sentence Simple punctuation (avoidance of colon and semi-colon) Contractions Personal (first person)
• Vulgar (slang, taboo) Touches upon taboos (sexuality, body functions) Not used in writing (except direct speech) Taboo character rather strong in UK and US!!!! Caution! Can express social / racial / regional ties Can change rapidly
• Formal / Informal / Vulgar
• Source: http://www.slideshare.net/uk63/register-and-style

Remediating a Rhyme

"Bah Bah a black Sheep,
Have you any Wool?
Yes merry have I,
Three Bags full,
One for my master,
One for my Dame,
One for the little Boy
That lives down the lane."

1) The poem has a mysterious tone with a hidden metaphor inside. But in the image we can see a much more literal meaning, with a sad tone.

2) Telling a story by words makes imagination works and people maketheir own interpretation of the details that the text skip.

3) The image doesn't tells me what is the character thinking, or what is the context, whats going on.

4) Different mediums have their own requirement, so if I tell a story in one, the other medium will need information that I didn't give,

Language and Mass Communication

McDonald Angus Analysis

·This ad was created by a group of publicist divided in 2 categories: The ones that care about the creativity, and the ones that care about the marketing part.

·This advertisment is enticing and attractive. To get attention it use a powerful red color, big letters, and a big hamburger. In fact they use few and simple images and texts, but in big proportions.

·The value represented in this ad would be love. Eventhough it is a hidden message, we know that McDonald's slogan is "I'm lovin' it"; the colours red represent pasion; and the purpose of be able to eat while writting an email is because you care of the other one.

·The ad doesn't consider the nutrition part that is very important to a anyone's life.

·The purpose of this ad is to make people relationate McDonalds hamburgers with being in touch with others. In this case the hamburger was made for eat it alone, thats why they mention the email, so you know you will be talking to someone.

Cartoon Analysis

1. How does this cartoon prove that language can be used to manipulate people? 

  

This cartoon tell us that when a company is preparing a campaign, it doesn't matter how crazy the idea can be, because they have the methods and tools to make people believe it, what really matter is the connection between the idea and the product. They should be relationated in an implicit way, that might be detectable, but not obvious.

2. Cigarette companies are no longer allowed to advertise in many countries. Do you think this is right and fair?

I think it is right, no fair. Right because one of the main objectives of a goberment is to take care of the population; cigarettes are very addictive and damage the body, they do nothing good to a man, but, people is free to buy them; when smokers get old they have to go to hospitals because of the damage the cigarette cause to them, and that is expensive to the state. It isn't totally fair because in a capital world industries should have the same rights, and people can choose if they want to consume or not. But the people behind the law is very aware how effective publicity can be